FAQ: What to expect at Salesforce.com's Dreamforce
Salesforce.com CEO Marc Benioff is known as a big thinker and talker, and now he's hoping to be one of Silicon Valley's biggest party hosts, with more than 42,000 people registered so far for the...
View ArticleOracle buys Eloqua for marketing software in $871 million deal
Oracle has agreed to acquire Eloqua for about US$871 million, in a bid to build out a set of marketing automation software.
View ArticleWhy Oracle bought Eloqua, and what it means for the market
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of...
View ArticleSAP in 2013: Five things to watch
It was a typically busy year for SAP, with the company making headlines for strong sales of its HANA in-memory database, high-profile acquisitions and aggressive moves into cloud computing.
View ArticleOracle set to ramp up marketing software battle with Salesforce.com
Oracle has laid in out in detail how it intends to compete with the likes of Salesforce.com in the highly competitive arena for next-generation marketing software.
View ArticleMarketo IPO may spark suitors, including Salesforce.com
Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company,...
View ArticleGartner: Worldwide CRM revenue grew 12.5 per cent in 2012
Global CRM (customer relationship management) revenue grew 12.5 percent last year to US$18 billion, a rate three times that of all enterprise software segments on average, as companies look to acquire...
View ArticleOracle gears up to battle Salesforce.com, IBM with Eloqua update
Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.
View ArticleOracle merging its marketing software into a tighter-knit suite
After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings...
View ArticleOracle E-Business Suite upgrade points to its Fusion dilemma
Oracle has pushed out a major update to its E-Business Suite of applications, in a move that underscores the company's challenge of meeting customer needs while also persuading them to adopt its...
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